|Award winning photographer Paul Bock travels the world to bring you images of iconic beauty. His images capture the essence of the place seen through his optimistic, life affirming spirit.|
Paul believes it is necessary to allow the observer to focus on the message (statement, emotion, etc.) within the image and not be distracted by technical imperfections. Sometimes he uses technical perfection as a Trojan horse, to bring the observers into the image: their first reaction will be “look at these gorgeous colors”, or “gee, what a sharp picture!” and only than will they begin to see what he really wanted to show, and the Aha! moment will happen.
Ansel Adams once described the process of “previsualization”: to see the final print before the photographer pushes the shutter button: to see the final image as he sees it, not necessary as it presents itself in front of him. This is when the artist is infusing his vision, his way of seeing in the image, his statement. This is the talent part, because he may see the same scene (the same world) differently than others do; and this makes him an artist, who uses his media to express himself, to tell his story.
This is the reason why people appreciate art: they want that insight the artist freely gives away, the insight which happens when they understand the language of the artist, of the image, when they get more than the face value of a picture. Artists are a gift to society: they are the seeing eyes, the hearers and the conscience of the world.